For over 30 years wellness
has had a new point of view.
three key brands,
one shared quality.
Aurigane was founded in Veneto in 1992, in the nerve centre of the Italian steel industry.
Its expertise is based on high-precision mechanics specialised in the production of eyewear components and the creation of finished products for the premium market.
Today the business is focused on all resources dedicated to the prevention, care and well-being of eyesight. The satellites of the planet Aurigane are the three main brands that cover a diverse range of needs: Utilissimi, Emblema, Pleyers.
Utilissimi is the brand of eyewear sold in Italian pharmacies: more than 6,000 partners reached by a widespread network of agents, for a product range that values eyewear not as a commodity but as a contemporary trend with ample prospects for growth.
Emblema is unrivalled in the industry: 100% Italian-made motorcycle eyewear that revolutionises the experience under the helmet in terms of comfort and performance. Born as an outsider in 2005, today it’s a cult product for a niche – motorcycle bikers – that is among the most demanding in the market.
Pleyers breaks new ground in the future of sports eyewear. It’s hard to imagine a more comprehensive online marketplace in terms of breadth, diversity and innovative content. The lines cater for a wide range of disciplines, from football to golf, running and cycling to horse riding and surfing. Underlying all this is the will to solve every corrective need so that everyone can experiences 20-20 passion in their sports.
Aurigane's quality is there for all to see, as is clearly evident when visiting the company's showroom, where guests can directly explore and purchase styles, collections and all the Group's brands. Here the well-being of the eyes is always welcome.
Thanks to a regional contribution we were able to complete our company project.
